By: Samantha Tauferner, Charlotte Tenebrini Steckart, Isabella Tripp, Everett Wieczorek, Keaton Uecke
We are launching a new shoe directed toward high school Track and Field athletes. We found there was a problem with students being able to afford quality track shoes. As listed below, we are using YouTube, Facebook, and Google as our main advertising platforms. We also plan on making a short commercial through a freelancer, and banners to put up at participating locations. The shoes will also be available online. Our goal is to get mass orders through schools with customized shoes for their Track and Field athletes.
Platform #1: YouTube
- Advertisement Type: Video
- Description of Ad: A 15-second pre-video ad. The video will be an animated look at our new shoe with a link to the app store when someone clicks.
- Timeline: July 1 – July 31
- Budget: $10,000
Platform #2: Facebook
- Advertisement Type: Image
- Description of Ad: A custom-made image by our design team, featuring a photo of our new shoe. The copywriting team will produce ad copy to support it, and the ad will link to the Nike website.
- Timeline: July 15 – July 31
- Budget: $50,000
Platform #3: Google Ads
- Advertisement Type: Text Google Ad
- Description of Ad: The copywriting team will create the copy for a Google ad within the text limits, linking to where people can buy the shoes. After one week we will revisit to see if one of the ads is underperforming and should be reworked.
- Timeline: August 1 – August 21
- Budget: $10,000
TIMELINE
Overall Project Timeline: June 1st – August 28th
● Task #1: Researching and Outline
-Due Date: June 1st
● Task #2: Project Brief Sent Out to Stakeholders
-Due Date: June 5th
● Task #3: Team Meeting with Stakeholders
-Due Date: June 8th
● Task #4: Designs from Creative Team Due
-Due Date: June 15th
● Task #5: Video Due
-Due Date: June 21st
● Task #6: Copy from Copywriting for All Ads Due
-Due Date: June 23rd
● Task #7: Packaged Drafts Sent to Decision Maker
-Due Date: June 24th
● Task #8: Feedback on Creative Due
-Due Date: June 26th
● Task #9: Edits on Creative Due
-Due Date: June 30th
● Task #10: YouTube Ad Launches
-Due Date: July 1st
● Task #11: Facebook Ads Launch
-Due Date: July 15th
● Task #12: Facebook and YouTube Ads End
-Due Date: July 31st
● Task #13: Google Ads Launch
-Due Date: August 1st
● Task #14: Google Ads End
-Due Date: August 21st
● Task #15: Project Drivers Begin to Analyze Results
-Due Date: August 22nd
● Task #16: Project Team Presents and Shares Findings to the Company at Large
-Due Date: August 28th
BUDGET:
Name Vendor Cost
Google Ads Google - $10,000
Facebook Ads Facebook - $50,000
Youtube Ads Youtube - $10,000
Banner ads Banners.com - $25,000
Freelance Commercial Freelance workers - $12,000
TOTAL = $107,000
Comments