By Charlotte Tenebrini Steckart, Rianna Jones, and Cooper Wild
UWGB - Case Studies, Spring 2024
Instructor: Dr. Phil Clampitt
These are the main points we go through in our presentation:
For this case over the span of one week we were sent clues that we had to prepare a press conference for. We used tools from our CCP that we created prior in order to analyze whether a clue was serious or possibly a rumor. We went over some of our clues in the following slides however in total we received 22 clues.
Some of the clues that we received were just images, so we had to figure out how/if they were related to a potential crisis.
When picking out our most useful tool from our CCP document we decided this one was very helpful. We color coded the scenarios that would hurt the company the most and organized which clues had the potential to be related.
For all clues we either had to fill out an internal or external incident report that we created.
This was another tool we used however we found the next one more helpful.
Most helpful
We used this document and relied on the numbers for the the outcome of the crisis. Breaking each down into likelihood, operational, cost, reputation, and average impact told us which crisis to plan for the most.
For our press conference we created practice questions to prepare for answering them on the spot.
Finally our lessons learned.
When you have a lot of information to sort through having a well thought out CCP is very important as it helps you analyze which scenarios are most important to plan for.
When viewing a press conference as a consumer, you don't fully understand the prep work it takes to successfully answer questions while upholding the companies reputation.
Lastly, our group talked to each other everyday which is why we were able to handle the crisis so well.
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